Marketing for Small Busineses with Paul DelFino and Mansfield Chamber

It's a New Ball Game in Every League -- Mansfield Chamber of Commerce Marketing Luncheon

Mansfield Area Chamber of Commerce hosted a winter (indoor) picnic luncheon on February 14, 2007. The program was a marketing presentation by Paul Delfino. Business/members which were directly involved in production included Mansfield Community Center catering team, Engrave-A-Crete and Xanadu Games, LLC.

• 
  Paul Delfino, of Opportunity, Inc presented models for marketing to give businesses specific tactics that are available for marketing
  
• media advertising
• visability
• understanding the need of the target market
• layered marketing to provide more than one product or service to an already satisfied customer
• WORD OF MOUTH -- currently the most effective and valued resource for information (That's marketing)

The statistics for success and ideas for application were part of the peppy program.

Delfino is a good presenter. He got his point across concisely and clearly; kept the audience attention, but didn't race ahead of their comprehension.

Not all of the tactics will apply to every business, but every one took something away that had possiblities for application in that business's marketing program.

The primary media focus for Wednesday's presentation was the Internet and technology available for businesses to use when marketing their product or services either to the local customer or to the long distance client. Internet tools such as a website that benefits the visitor, blogging (weblog) for comment and elaboration on the product or service, using online news releases, RSS feeds and podcasting to deliver information, email newsletters and advertising material.

For tangible tools that can be useful to businesses, DelFino demonstrated the value of a disk to take presentation material away for future reference. He had CDs of the program and extra information prepared at Xanadu Games, one of Mansfield's newest technological businesses. Delfino used the marketing freebie of a special date to present a long stem red rose to every lady in the audience--a Valentine gesture to remember.