Make Rain -- Weave a Tapestry

I have almost 20 years of real estate experience. I have held licenses in two states and provided consulting and administrative support to licensees. ActiveRain is a pro-active real estate community which is relatively new on the scene, but which has attracted a large number of vital people who are either actively marketing real estate or providing complementary or supportive services to the field of marketing property.

Active discussions continue daily about the benefits of blogging and building an e-network. When you leave posts in your blog and send them out on the feeds, you are building an ‘e-network’, getting a picture of how to do it BETTER, MORE, at OTHER PLACES until you have woven a mesh that touches more and more people. People with whom you can work to accomplish the mission of your niche, be it real estate marketing, services which bolster real estate marketing such as insurance, mortgages, closing, services which buttress the marketing program such as advertising, assistants and staff. Every resource that you can use to add to the weave of your community and connections helps you become more and more skilled at expression and at working with the people you e-know to build your business.

Caleb Mardini, Active Rain Staff, wrote eloquently about the weaving in Are you making rain? which reminded me of a note I received today about an article written by Peter D. Weddle. In the article, Weddle rethinks a term he uses – e-networking. Formerly, he thought of the exercise as electronic networking as compared to face time with other people. Now, he’s thinking of the activity as being so essential to anyone business, regardless of the field, that he renames the term “employment networking”.

As Caleb mentions, we have the option to be the one pursued by competition or the one left in the dust of invisibility by more assertive competition. There are many loss facets to this dusty prospect. Loss of listing opportunities, loss of buyer/lead contact, loss of opportunity to share something that we have solved and being of connecting assistance to someone else, loss of opportunity to learn from others.

We can take advantage of the chance ActiveRain gives us to turn those loss statements around to gain. Listing opportunities, buyer/lead contact, sharing experience to the betterment of the field, learning from the experiences of associates. And add relationships with fellow professionals, clients and customers.

When you build blogs, join blogging communities that feature your field of endeavor, such as real estate, you are ready to blog and weave, blog and weave, blog and weave your statement into a beautiful, professional tapestry of business.